When considering its development, the PSI (Promotional
Product Service Institute) is both a company and a network.
When considering its development, the PSI (Promotional
Product Service Institute) is both a company and a network.
In 1960, the founder of PSI, Walter Jung, had the idea of
creating a functioning industry for promotional products out
of a mosaic. Being a member in PSI should give everyone
participating a competitive edge. "Only for Members" was and
is the motto. The first tool on the path to a promotional
products industry was a joint fair, the PSI. Suddenly
manufacturers and importers focussed their attention on the
forming branch of the advertising industry. Wholesalers of
promotional products and consultants sprang up everywhere.
In the 70s and 80s, the industry experienced an exemplary
boom. Consolidation and specialization were to follow. For
more than 40 years now, PSI has persistently followed the
idea of a network philosophy. Today, fairs and services from
Paris to Düsseldorf and even to
Warsaw link more than 6,000 promotional product companies
throughout Europe and the world. At the beginning of each
year, PSI Düsseldorf is both the
trendsetter and the barometer of opinion. Being a member of
PSI means standing out. It gives you an edge over your
competitors. Join the successful company network of the
promotional products industry. It's worth it.
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The Australasian Promotional Product
Association is the only professional trade association
specifically for the promotional products and
promotional marketing industry in the Australasian
region.
APPA supplies membership benefits across a large number
of areas. From education, association discounts,
information technology through to yearly trade shows and
industry awards for excellence. APPA promotes
professionalism, ethics and communication throughout the
promotional industry. APPA began in 1986 and includes
the regions of Australia, New Zealand, New Caledonia,
Vanuatu and Taiwan. APPA members now include over 560 of
the top promotional product companies in the region.
APPA Benefits to Marketing
Professionals and Corporations:
▪ Dispute
Negotiation. 90% of the complaints we receive come from
companies who have bought promotional products from a
NON-APPA member. We are powerless to intervene on your
behalf if you take that risk. Corporate clients can
lodge complaints for resolution with APPA and we will
liaise with our members to help resolve your problem.
PROTECT YOURSELF, APPA CAN ONLY ASSIST IN DISPUTE
RESOLUTION IF THE PROMOTIONAL PROVIDER YOU DEAL WITH IS
AN APPA MEMBER!
▪ National Events. Events
are held throughout Australia and New Zealand showcasing
successful promotions and new products for corporate
clients.
▪ Education Programs. APPA provides speakers and
short classes on the best use of promotional products,
navigating our industry successfully and present
successful promotional product case studies.
▪ Industry Research. APPA is
continuously spending time and money researching the
promotional products industry.
▪ The Association is comprised of experienced
professional companies with an understanding of business
promotion, advertising and marketing which will match
the demands of users of promotional products.
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The PPAI vision is to be the leader for growth,
innovation, information and success in the evolving
promotional products market.
Vision, Mission and Purpose Statement
The following vision, mission and purpose statements were
adopted in August 2005:
PPAI's Vision is to be the preeminent membership
organization leading the evolving promotional products
industry in growth, innovation and success.
PPAI's Mission is to lead the industry by expanding the
market, providing indispensable products and services, and
enhancing our members' professionalism and success.
PPAI's Purpose is to facilitate the increased use and
perceived value of promotional products and services to
achieve buyers' objectives.
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